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At the Simbra General Meeting in September 2008
it was decided to develop a marketing strategy for the Simbra breed. This
matter was referred to the Simbra Advisory Committee. The advisory committee,
after a presentation by one of it’s members, decided to follow a consultative
process involving all stakeholders to gather information to develop a Simbra
breed brand prior to the development of a marketing strategy. Collectively we
must uncover the Simbra breed’s true distinction that sets it apart from other
breeds.
Brand development is the discovery of a breed’s
unique distinction. The unique distinction is emulated through a set of unique
selling propositions [USP]. A brand without substance and goodwill is
worthless.
The brand development exercise is initiated by a
formal discovery process through broad-based consultation to -
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Uncover the breed’s true distinction;
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Identify the unique selling propositions (USP’s)
that no other breed can lay claim to; and
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Is backed up by objective evidential analysis.
You are hereby invited to participate in the
brand development process in three different ways:
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You can complete a questionnaire
available
here.
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You can send an e-mail to
delft@telkomsa.net with your ideas
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You can participate by writing articles and
responding to articles on our Simbra Forum that can be
accessed here.
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